They enlisted the historian Alexis Coe to research early American women’s clubs and traced a line between those efforts and their own. They began plotting the club’s first location: a bright penthouse in New York’s Flatiron district along a historic stretch known as the Ladies’ Mile, where, in the late 19th and beginning of the 20th century, upscale women could be seen shopping unchaperoned. Gelman partnered with Lauren Kassan, a 28-year-old director of business development at the fitness start-up ClassPass. She realized, she told The New York Observer in 2016, that carving out space for women was a “subtly radical” idea. She envisioned a kind of feminine pit stop she would call Refresh - a private club where women could blow their hair out and check their email in comfort and peace.īut in time, Gelman’s aspirations widened. Audrey Gelman, then a 28-year-old public-relations savant and New York personality, was tired of dashing between meetings in New York and Washington, charging her phone in hotel lobbies and freshening up in the public restrooms of fast-casual chains. The idea was born in a Starbucks bathroom. To hear more audio stories from publishers, like The New York Times, download Audm for iPhone or Android.
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